Why Stibee?
- Korean consent templates for promotional info built-in
- KRW billing
- Korean-language customer support
- Rich Korean brand templates
- Automatic tax invoice
Sequence (1–2 weeks)
Day 1 - Create Stibee account + domain auth (DKIM/SPF) - Export subscribers CSV from Mailchimp
Days 2–3 - Import subscribers to Stibee (keep tags/segments) - Important: import promotional-consent dates too (mandatory) - Replace newsletter signup form to Stibee
Days 4–7 - Rewrite Mailchimp automations in Stibee - Adjust template design for Korean - Test send
Week 2 - First real send - After last Mailchimp send, stop - Cancel Mailchimp subscription
Korea-specific checklist
- Store promotional-info consent date
- Unsubscribe link mandatory (provided by default)
- Time window (no sends 9 PM – 8 AM)
- "[광고]" prefix in subject when required
Cost impact
5,000 subscribers: Mailchimp $50/month vs Stibee KRW 20–30k. Saves KRW 400–500k/year.
Pitfalls
- Importing without consent records: legal violation
- Literal automation translation: concepts differ — redesign required
- Email domain reputation: starting on a new domain temporarily hits delivery