Why Cafe24?
- Native KakaoPay / NaverPay / Toss
- Standard Naver Shopping integration
- KRW billing
- E-tax invoice / cash receipt
- CJ / Logen / Korea Post shipping integration
- Korean seller ecosystem (themes / plugins)
Pre-migration check
Stay on Shopify if: global sales 50%+, English SEO critical, heavy dependence on Shopify apps.
Sequence (3–6 weeks)
Week 1: prep - Sign up for Cafe24 + business verification - Export products/customers/orders from Shopify - Plan domain transfer - Sign up for payment gateway (TossPayments etc.)
Week 2: data migration - Import products into Cafe24 (CSV) - Bulk upload images - Customer data migration (passwords can't decrypt — trigger re-registration) - Match inventory
Week 3: design / payments - Pick/customize Cafe24 theme - Connect KakaoPay / NaverPay / Toss - Naver Shopping Storefarm integration - Carrier API connections
Week 4: testing - Test order / payment / refund - Test tax invoice issuance - Verify automatic cash receipt
Weeks 5–6: cutover - Transfer domain DNS to Cafe24 - Announce to existing customers (account re-registration request) - Set "store closed" on Shopify, cancel subscription
Handling existing-customer re-registration
Can't migrate Shopify passwords or card tokens. Email announcement: - 10–20% discount on re-registration - Manually restore order history in new Cafe24 account - Re-registration rate typically 60–80%
Protect SEO
- 301 redirects (URL structures differ) — configured in Cafe24
- Re-register sitemap in Naver Webmaster
- Update Google Search Console
Pitfalls
- Trying to clone every Shopify app perfectly: Cafe24 plugin ecosystem differs
- "Migrating" customer passwords: impossible — only reset
- SEO traffic drop: 301 redirects and meta re-setup are mandatory