Airbridge

Airbridge by AB180 is Korea's leading mobile attribution and marketing analytics platform. It unifies web and app user journey tracking and measures ROAS by ad channel. Event-based pricing enables early-stage apps, and it's used by Korean app companies and startups expanding to Japan. With offices in both Korea and Japan, it supports multi-country expansion seamlessly.

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Editor

Jake's editor note
De facto standard for Korean mobile app measurement. Cleaner domestic ad-platform integration (Naver/Kakao/Google/TikTok) than AppsFlyer, with a strong Korean-language dashboard.
Jake (황관희)
Founder, 5years+ · Operator, Crewless
Last updated: 2026-04-21

Key Features

• Mobile app attribution: Track iOS and Android installs, re-engagement, and ad events • Unified web+app journey: Integrate web and app user behavior in a single data model • Channel ROAS: Precise ROI per channel (Facebook, Google, Kakao, Naver, etc.) • Deep links and product links: Direct ad-to-specific-page routing in app • Fraud detection and SKAdNetwork: Filter fake installs and support iOS privacy rules

Pricing

Event-volume based pricing. Free trial available. Enterprise plans on inquiry.

FAQ

How specifically does it differ from AppsFlyer?

Functionally equivalent, but Airbridge excels in Korean support and Korean channel integrations (Kakao, Naver).

Does it track web too?

Yes, unified web+app journey measurement within one SDK structure.

Can early-stage small apps adopt it?

Event-based pricing makes it feasible for early-stage apps.

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