KR · JP
Marketing
AppsFlyer
Global mobile measurement partner (MMP) offering ad attribution, deep linking and fraud protection. One of the most widely adopted attribution tools among app startups in Korea and Japan.
Editor
If you run paid app campaigns in KR/JP, this is basically the default. Start free, but costs scale fast — design your events carefully from day one.
Key Features
• Ad network attribution
• SKAdNetwork support
• OneLink deep linking
• Protect360 fraud prevention
• Audience segmentation
Pricing
Zero free plan (up to 12K conversions/month), Growth pay-per-conversion, Enterprise custom quote.
FAQ
How does it compare to Adjust?
AppsFlyer has larger share in KR/JP with broader local ad network integrations.
Still useful post iOS14?
Yes — it supports SKAdNetwork and SSOT and is the industry standard.
Good for small teams?
Zero plan is free up to 12K conversions/month.
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