Marketing

BowNow

BowNow is an SMB-focused MA tool with a free starter plan. Ranked #1 in Japan by installed base (ITR, 2023), it is the most widely used by small B2B teams with tight budgets. The free plan already enables company identification and basic marketing automation.

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Editor

The lowest barrier to entry for MA adoption in Japan. Just the free plan showing visiting companies already builds a B2B sales pipeline, and you can scale features gradually.
— Crewtool Editor

Key Features

• Free plan: Manage up to 1,000 leads at no cost • Company identification (ABM): IP-based matching automatically flags visiting firms • Email and step-mail: Automated scenario email delivery • Form and CTA management: Form builder with CTA placement and tracking • Hot lead notifications: Real-time alerts when key accounts or high-value prospects visit

Pricing

Free plan up to 1,000 leads. Paid plans start from around JPY 5,000/month (entry level), scaling by lead count and features.

FAQ

What exactly does the free plan include?

Management of up to 1,000 leads, visiting company identification, and basic form and email functionality.

How are visiting companies identified?

By matching user IP addresses against a Japanese corporate database, displaying visiting firms automatically.

Can it identify overseas companies (especially Korean)?

It's optimized for the Japanese company database, making it best suited for Japan B2B. Overseas company identification is limited.

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