Adobe Marketo Engage

Adobe's B2B marketing automation for lead nurturing, scoring, and email campaigns natively integrated with Salesforce. Standard in JP/KR enterprise.

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Editor

Overkill for small teams, but saying 'we run Marketo' sometimes signals credibility to JP/KR enterprise buyers. Needs a dedicated marketer to actually operate.
— Crewtool Editor

Key Features

• Lead nurturing workflows (drip campaigns) • Scoring & grading • Landing pages & forms • Native Salesforce sync • ABM account management

Pricing

4 tiers: Growth, Select, Prime, Ultimate (quote-based, starting several million JPY/year by database size).

FAQ

Vs HubSpot?

Stronger for enterprise complexity and massive databases; harder to operate.

Localization?

Partial menu localization; docs are English/Japanese.

Minimum staffing?

Dedicated marketer (1+) required.

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