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GUIDE

Migrating from HubSpot to Zoho CRM

Guide for teams leaving HubSpot due to budget constraints or leveraging Zoho One bundle.

Market: Korea & JapanAudience: Small team

Why Zoho?

  • HubSpot Pro/Enterprise pricing burden
  • Zoho One bundles CRM + BI + HR + accounting
  • Strong Korean/Japanese support
  • Deep customization

Migration (3–6 weeks)

Week 1: data export - Export HubSpot Contacts/Companies/Deals/Products as CSV - List custom properties - Document workflows (screenshots)

Week 2: Zoho setup - Choose Zoho CRM plan (Standard/Enterprise) - Design field mapping (HubSpot → Zoho) - Define teams/roles/permissions

Weeks 3–4: data migration - Use Zoho Data Import Wizard - Contacts → split into Leads and Contacts - Deals → Opportunities - Migrate activities (email, call, note) - Handle field validation errors

Week 5: automation rewrite - HubSpot Workflow → Zoho Workflow + Blueprint - Copy email templates - Rebuild reports

Week 6: parallel + cutover - 2 weeks parallel operation - Train sales team - HubSpot read-only - Final validation, then cancel

Pitfalls

  • Full HubSpot activity migration is hard (API limits)
  • Email sequences don't 1:1 port — rewrite
  • Redesign reports/dashboards for Zoho style

Cost savings

20-person team: HubSpot Pro $800/month → Zoho CRM Enterprise $420/month. Saves mid-six-figures KRW/year. With Zoho One, HR + BI bundled — bigger.

Featured in this guide
FAQ

What about HubSpot Marketing Hub?

Migrate to Zoho Campaigns + Zoho Marketing Automation. Feature parity is weaker than HubSpot — move only essentials.

Any data-migration automation tools?

Zoho provides an official Migration Wizard — connects HubSpot directly and auto-migrates key entities.

Does parallel operation have to be 2 weeks?

1–4 weeks depending on team size. 20+ sales reps: recommend a full month.