Marketing

31 tools

Market

Pricing

Japan's #1 website localization SaaS. Drop a single script tag to auto-translate and serve an existing site in 40+ languages. Plugins for Wix, Shopify, AEM.

Marketing · JP · Paid

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Raksul

Japan's largest B2B online platform for printing, promotional goods, and direct-mail dispatch. Fast, low-cost sourcing of business cards, catalogs, flyers, and swag.

Marketing · JP · Paid

→03

Moloco

Korean-founded global ad-tech firm. ML-powered mobile and retail advertising optimization platform.

Marketing · KR+JP · Paid

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Airbridge

Airbridge by AB180 is Korea's leading mobile attribution and marketing analytics platform. It unifies web and app user journey tracking and measures ROAS by ad channel. Event-based pricing enables early-stage apps, and it's used by Korean app companies and startups expanding to Japan. With offices in both Korea and Japan, it supports multi-country expansion seamlessly.

Marketing · KR+JP · Paid

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Cafe24

Korea's #1 ecommerce platform covering storefronts, cross-border commerce and marketing automation. The default choice for most Korean D2C brands.

Marketing · KR+JP · Freemium

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Mailchimp

The world's most widely used email marketing and automation platform. A common default for small newsletter and CRM campaigns in KR/JP.

Marketing · KR+JP · Freemium

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Treasure Data CDP

Japan-born global customer data platform offering omnichannel data unification and segment activation. Top market share in the Japanese enterprise CDP market.

Marketing · KR+JP · Paid

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Brevo

Formerly Sendinblue. All-in-one marketing platform with email, SMS, WhatsApp, chat and CRM. A budget alternative to Mailchimp popular with small teams.

Marketing · KR+JP · Freemium

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Typeform

Conversational form builder showing one question at a time to improve completion. Used for lead capture, surveys and NPS.

Marketing · KR+JP · Freemium

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Rtoaster

Japanese MA/CDP from BrainPad, unifying web personalization, push and email. Widely used across JP ecommerce and media.

Marketing · JP · Paid

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Tally

Notion-like form builder with unlimited responses on free plan. Rapidly adopted as a Typeform alternative by indie hackers and startups in KR/JP.

Marketing · KR+JP · Freemium

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Appier AIQUA/AIXON

Taiwan-born AI marketing platform offering AIQUA personalization, AIXON CDP and BotBonnie. TSE-listed with strong customer base in Japan and Korea.

Marketing · KR+JP · Paid

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Hootsuite

Veteran social media management platform with scheduling and listening. Still widely adopted by mid-market marketing teams.

Marketing · KR+JP · Paid

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Hotjar

Website heatmaps, session recordings and surveys. One of the first tools KR/JP growth teams add for landing page optimization.

Marketing · KR+JP · Freemium

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Adjust

Berlin-based MMP for mobile app attribution and marketing analytics, alongside AppsFlyer one of the two dominant MMPs in KR/JP. Known for strong fraud prevention.

Marketing · KR+JP · Paid

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Buffer

Schedule and analyze posts across Instagram, X, LinkedIn, Facebook and more. A staple for solo marketers and small agencies.

Marketing · KR+JP · Freemium

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Microsoft Clarity

Microsoft's free heatmap and session recording tool with no traffic limits. Has quickly become a default for small teams in KR/JP.

Marketing · KR+JP · Free

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OneSignal

Customer messaging platform for web/mobile push, email and in-app messages. Generous free tier makes it a common first push tool for KR/JP indie devs.

Marketing · KR+JP · Freemium

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Klaviyo

Ecommerce-focused email and SMS platform that's become the standard in the Shopify ecosystem. KR/JP D2C brands typically migrate here from Mailchimp.

Marketing · KR+JP · Freemium

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AppsFlyer

Global mobile measurement partner (MMP) offering ad attribution, deep linking and fraud protection. One of the most widely adopted attribution tools among app startups in Korea and Japan.

Marketing · KR+JP · Freemium

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Braze

Customer engagement platform unifying push, in-app, email and SMS. Rapidly adopted by major app services in Japan and Korea for CRM marketing.

Marketing · KR+JP · Paid

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KARTE

KARTE by PLAID is Japan's leading CX platform combining real-time user analytics with web engagement (popups, chat, banners) to boost conversions. Priced at several hundred thousand JPY/month, it's widely adopted by Japanese EC and SaaS companies.

Marketing · JP · Paid

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SATORI

SATORI is a Japanese B2B marketing automation tool that identifies visiting companies by IP address and nurtures them through automated email sequences. Starting at JPY 148,000/month with JPY 300,000 setup, it ranks among the most deployed MA tools for Japanese SMB B2B companies.

Marketing · JP · Paid

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Kairos3

Kairos3 is an affordable MA+SFA integrated platform widely adopted by Japanese SMBs. Marketing and inside sales teams work on a shared screen to track leads, making it ideal for resource-constrained teams. Starts from JPY 15,000/month.

Marketing · JP · Paid

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ferret One

ferret One is a Japanese all-in-one platform combining B2B CMS and marketing automation. Marketers build LPs, manage forms, and run lead nurturing without developers, starting from around JPY 100,000/month. A dedicated consultant supports you through KPI achievement.

Marketing · JP · Paid

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List Finder

List Finder by Innovation Inc. is a B2B-focused MA tool that combines business card (meishi) data with website behavior to automatically surface high-value leads. Starting from JPY 39,800/month, it's widely used by Japanese B2B companies integrating offline and online sales.

Marketing · JP · Paid

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Beusable

Beusable by 4Grit is a Korean UX and heatmap analytics tool visualizing clicks, scrolls, and mouse movement to improve landing pages and websites. It starts from around KRW 29,000/month with Korean UI and local support, popular with Korean marketers and growth teams. Japanese UI is also available.

Marketing · KR+JP · Freemium

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Dable

Dable is Korea's leading content recommendation and native ad platform with a publisher network across major media. CPC-based pricing; operates networks in Korea, Japan, Taiwan and more. B2B firms use it to distribute whitepapers, reports, and webinar content.

Marketing · KR+JP · Paid

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Mixpanel

Mixpanel is an event-based product analytics platform for funnels, retention, and cohort analysis, helping marketing and product teams deeply understand user behavior. Free plan covers 1M events/month. It's one of the most widely used product analytics tools alongside Amplitude in Korean and Japanese startups.

Marketing · KR+JP · Freemium

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BowNow

BowNow is an SMB-focused MA tool with a free starter plan. Ranked #1 in Japan by installed base (ITR, 2023), it is the most widely used by small B2B teams with tight budgets. The free plan already enables company identification and basic marketing automation.

Marketing · JP · Freemium

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Benchmark Email

Benchmark Email is a well-known email marketing service among Japanese SMEs. Japanese support and local servers deliver high deliverability, while an intuitive UI makes it accessible even for email marketing beginners.

Marketing · JP · Freemium

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Related guides

Frequently Asked Questions

What marketing stack fits Korean B2B?

Email marketing (Stibee, Mailerlite), KakaoTalk channel marketing, Naver ad platform, and GA4. Korean SEO often prioritizes Naver SEO over Google.

What about Japanese B2B marketing?

LINE Official Account marketing, Yahoo!広告, Google ads, and local CRM integrations. Japanese SEO splits between Google (dominant) and Yahoo Japan (Google-powered but with quirks).

Can I use Mailchimp or HubSpot for Korean/Japanese campaigns?

Yes, but KakaoTalk/LINE channel marketing requires local tools. Email alone often under-performs in both markets compared to messenger broadcast.

How does SEO differ between Naver and Google?

Naver favors PowerLink ads, Naver Cafe/Blog backlinks, and Korean-first content. Google rewards backlinks and technical SEO. Targeting Korean buyers means optimizing for both.

Is content marketing effective in these markets?

Yes, but localization matters — a translated English blog rarely performs. Fresh locale-specific content (like Crewtool does) wins.

What analytics stack is common?

GA4 is near-universal. Korean teams add Naver Analytics; Japanese teams often add a domestic tool like Rtoaster or KARTE for behavior analysis.

Do Japanese B2B webinars actually convert?

Yes, more than the West would expect. Japanese B2B culture still values the 'webinar + whitepaper download + sales rep follow-up' funnel, especially for mid-sized to enterprise deals.

What's the role of Naver Blog in Korean B2B marketing?

Naver Blog remains a primary organic discovery channel, especially for decision-makers in 40s+. Optimizing Naver Blog posts with your brand's long-tail keywords still delivers meaningful lead volume.

How do you pick between SATORI and BowNow for Japanese MA?

BowNow offers a free tier, SATORI has deeper lead scoring. Start with BowNow for small teams; move to SATORI when lead volume passes a few thousand per month.

What GEO (Generative Engine Optimization) tactics work for Korea/Japan?

Publish locale-specific fresh content (not translated), expose structured data (JSON-LD + llms.txt), allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt, and register with Bing Webmaster so ChatGPT/Copilot can find you.